About Us


My Story

Hello!! Thank you so much for taking the time to check out my new boutique! My name is Rachel and I am 30 yrs old from Pennsylvania. My sister Kate is also a huge part of my business! We have been in retail for over 10 years. We initially worked as bridal consultants at a local shop. Working with brides and picking out inventory at NYC shows was such a privilege that we got to do starting at a pretty young age. That is what sparked our love for fashion and the retail business in general. I worked for Mori Lee at NYC International Bridal Week and modeled in many bridal fashion shows. My dream was to open my own boutique one day. I am so excited that I was able to take the leap and launch in the fall of 2021. Selling only for 4.5 years prior as well. 


The Reason I Launched Wild Fern

Helping you feel beautiful in your own skin and seeing you glow in confidence, is why I do what I do. I suffer from depression, anxiety and OCD; Some days are hard for me to get out of bed. Having this group of support and love has helped me through my hardest days. I am open about my struggles and in turn, many others have opened up to me. Everyone faces struggles and in turn it may effect our self worth & how we see ourselves. We do not have to be ashamed and I am here to help break the stigma as much as I can! You all make a difference in my life and if I can help make a difference in yours, its all worth it.